Coca-cola social media strategy 2012 does it again

I love the brains behind Coca-cola marketing strategies across the globe. I love the spirit in Coca-cola to always adopt thinking out the box. Its very hard to find a brand as huge as them that is so unpredictable. Truth is with every brand communication campaign, Coca-cola seems to increase brand loyalty an inch higher.

Right now I am loving the stretchy hand game that is aimed at increasing Facebook members. how cool.. lesson to learn here is that, online doesnt mean building sites and links its about interaction and building relationships.

Check out the stretchy hand here http://ow.ly/aN50a

Second how cool is the Coca cola hugging monster.Instead of inserting money into the machine you just need to hug the machine and out goes some coke for you.. as spooky as this sounds its still very cool. http://ow.ly/aN5Ae

Still asking why Coca-cola is the leading social marketing brand? ..http://ow.ly/aN5JX

Coca-cola have discovered that marketing is;

1. Not about what you want to tell your audience always, its also about what does my audience want to hear, what will excite/draw them to my service or product.
2. Viewing your marketing strategy from the shoes of the audience.
3. Being listening brand- listening brands give a chance for the audience to interact hands-on with their products also let their audience talk to them. 

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